What is “SEO” and what it can do for you?

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

Our strategy for marketing your website online considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and coding to increase its relevance to specific keywords for your targeted audience.

Below is a list of our SEO steps and tactics.

  • Research & Analysis

    Researching your industry’s search results and analyze the best SEO options available for your targeted audience.

  • Identifying Keyword Opportunities

    Once we get a list of your targeted keywords, we expand upon it by identifying related keywords that will be the best method of increasing your ranking and search results.

    For example, we get a Top 5 list for your desired keywords and we incorporate that into 25+ keywords/phrases for your targeted audience and location.

  • Coding & Implementation

    We make sure all your pages are SEO optimized. This means proper titles, headings, keywords, descriptions, meta tags, and more.

  • Content Development

    Content development works in a variety of ways depending on your industry and business.

    For starters, we recommend providing us with some basic knowledge of your company, such as what you do and what you specialize in. Then we expand or modify the content to target SEO opportunities and optimize it for search engines.

  • Marketing & Link Building

    In addition to all the on-site content development and optimization, we build your online presence through off-site link building and marketing. This process includes website submission to search engines and directories.

  • Ranking & Tracking

    We analyze your rankings and tracking before and after the SEO process and monitor it indefinitely. We also provide ranking reports to see improvement in the search engines and track which keywords and phrases are doing the best.

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